Tourism Ireland Welcomes Announcement by Irish Ferries of New Cherbourg-Dublin Service

27 Nov 2013

Tourism Ireland warmly welcomes today’s announcement by Irish Ferries of a new passenger car ferry service, which will operate between Cherbourg and Dublin, from January 2014. The new, once-weekly, year-round service will certainly help boost tourism numbers from the important French market.

Niall Gibbons, chief executive of Tourism Ireland, said: “Today’s announcement is more good news for tourism to Ireland for 2014. As an island, the importance of convenient, direct access cannot be overstated – it is absolutely critical to achieving growth in inbound tourism. We already work very closely with Irish Ferries and we look forward to co-operating with them to maximise the promotion of the new Cherbourg to Dublin service.

“France is an extremely important market for tourism to the island of Ireland and 2013 is shaping up to be a record year for French visitors. This new sailing will help keep the momentum going for 2014 and boost car touring holidays from France; visitors who bring their car here on holidays tend to stay longer, spend more and are more likely to visit more than one region. And prospects for car touring holidays in 2014 are really good, with the launch of the Wild Atlantic Way, Ireland’s first long-distance touring route, as well as the beautiful Causeway Coastal Route – providing additional reasons for overseas holidaymakers to visit.”
 

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  
Tel: 087-685 9027  

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has undertaken an extensive programme of promotions to highlight The Gathering Ireland 2013 around the world, working closely with the Gathering project team.

 

 

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