Commenting on the CSO figures issued today about overseas tourism to Ireland for the six-month period January to June 2013, Niall Gibbons, CEO of Tourism Ireland, said:“Today’s figures from the CSO show a very welcome increase in overseas tourism earnings of +8% for the first half of the year. I am also pleased to see growth of +8% in holidaymakers. This growth is being driven by strong increases in visitor numbers from almost all of our markets worldwide. We are seeing record growth this year from North America; and from our long-haul markets – with Australia and New Zealand in particular driving that growth. Mainland European markets, like Germany, the Nordic region and Benelux, are also performing well.
“Our autumn campaign is now in full swing – we have a really extensive programme in place between now and the end of the year, targeting late-season travellers around the world. Prospects and sentiment for 2014 are positive; and upcoming tourism sales missions with our tourism partners from around Ireland – to the United States, China and South Africa – will seek to keep this momentum going and build on the positive legacy of 2013.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has had an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.