Niall Gibbons, CEO of Tourism Ireland, said:“Today’s figures from the CSO for June to August are very strong, showing growth from almost all of our markets worldwide. We are seeing record growth this year from North America (+20% for the three-month period; and from our long-haul markets (+17.6%) – with Australia and New Zealand in particular driving that growth (+19.7%). It is also really encouraging to see a return to growth in visitors from Great Britain for this period (almost +5%). Mainland Europe is also playing its part in growing tourism business from overseas this year, with good increases in particular from markets like Germany (+12%), the Nordic countries (+12%) and Benelux (+11.5%).
“Our autumn campaign is now in full swing – we have a really extensive programme in place between now and the end of the year, targeting late-season travellers around the world, to keep this momentum going. The period September to December traditionally yields as much as 30% of overseas tourism business.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.