The Malton Hotel in Killarney was the venue for the board meeting of Tourism Ireland today. The board members took the opportunity to meet with local tourism operators prior to the meeting, to discuss the 2013 season and the extensive promotional programme which Tourism Ireland has in place to highlight the South West and Ireland around the world this year.
Speaking after the event, Niall Gibbons, chief executive of Tourism Ireland, said: “We were delighted to be in Killarney for this month’s board meeting and to have the chance to meet with representatives of the tourism industry from the South West and to hear directly how business is shaping up for this year.
“It also afforded us the opportunity to discuss the extensive promotional programme which Tourism Ireland is undertaking this year across the globe. We have a major focus on The Gathering, which is a fantastic ‘hook’ for us to highlight Ireland. We are extending an invitation to the millions of people everywhere who have ancestral links with Ireland to ‘come home’ this year; our message is that there has never been a better year to visit.”
Denis Cregan, Kerry Airport and Tourism Ireland board member; Michael O’Donoghue, O’Donoghue Ring Hotels; and Niall Gibbons, Tourism Ireland CEO, in the Malton Hotel in Killarney before the Tourism Ireland board meeting.
Further media information:
Sinéad Grace, Tourism Ireland
T: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.