Top Chinese Travel Blogger Pays a Visit

12 Aug 2013

The number one travel blogger in China – Mr FAN Yibo (aka Mr Colorful Map!) – has spent the past week touring Ireland, as a guest of Tourism Ireland and Fáilte Ireland. Mr Yibo is hugely influential – his blog has received 77+ million clicks to date and he has more than 360,000 fans on Sina Weibo (one of the most popular social networking sites in China).

This was his first visit to Ireland and his action-packed itinerary included Dublin, Newgrange and the Hill of Tara, a day touring Co Wicklow, as well as some of our other major attractions like the Rock of Cashel, the Cliffs of Moher, Bunratty Castle, the National Park in Killarney and Blarney Castle.

China is an important emerging market and one that Tourism Ireland is committed to growing over the coming years. Outbound travel from China has grown at an exceptionally high rate over recent years, with the number of international trips growing from 10 million in 2000 to 83 million in 2012; and forecasts for the next decade suggest an even greater rise. China is now the third most lucrative outbound travel market in the world, with Chinese people spending US$72.6 billion per year on travel (according to the United Nations World Tourism Organisation), a growth of +400% over the past decade.

Amanda Burns, Tourism Ireland’s manager Asia, said: “We are delighted to welcome Mr FAN Yibo to Ireland. Photos and details of his visit have already been posted online, encouraging his readers and fans to come here and sample the destination for themselves. The publicity value of his articles and posts is fantastic – they will be read by hundreds of thousands of potential holidaymakers.

“Due to rapid urbanisation, rising disposable incomes and the relaxation of restrictions on foreign travel, the number of Chinese people travelling overseas has grown by an average of +22% per year since 2000; and forecasts for the next decade suggest an even greater rise. While visitor numbers to Ireland from China are small right now, when compared to our established tourism markets, it is important to remember that visitors from China spend more than the average visitor and typically stay longer than visitors from closer-to-home markets.”

Top Chinese travel blogger Mr FAN Yibo at Bunratty Castle, Co Clare, during his recent fact-finding visit to Ireland. 


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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