Australia’s favourite breakfast TV show, TODAY – which airs on Channel 9, broadcast live from the West of Ireland over the weekend to over one million people around Australia.
Invited here by Tourism Ireland and Fáilte Ireland, the TV crew broadcast live weather bulletins from various locations over two days, as well as footage of Dublin and the West of Ireland, to over 1 million people around Australia.
Presenter Emma Freedman and the rest of the TODAY crew filmed in Connemara, at Ashford Castle and in Galway city. At 10 pm (Irish time) which is approximately 7 am in Australia, the broadcasts went out live, via satellite link. They featured the walled Victorian garden at Kylemore Abbey; activities like falconry and clay pigeon shooting at Ashford Castle; as well as this weekend’s Oyster Festival, including the Oyster Shucking competition, the Masquerade ‘Mardi Gras’ street party and the community parade on High Street.
Tourism Ireland was delighted to welcome this return trip to Ireland for the TODAY crew; the show last broadcast from here in 2011. Diane Butler, Tourism Ireland’s manager for Australia and New Zealand, said: “The Today Show is the most popular morning TV show in Australia, so this broadcast was a tremendous opportunity to highlight and showcase the West of Ireland to a huge Australian audience – from the spectacular scenery in Connemara, to world-class events like the Galway International Oyster and Seafood Festival and not forgetting our strongest asset, the warm welcome of the local people.”
TODAY show presenter Emma Freedman, with cameraman Matthew Cobble, during filming at Ashford Castle.
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.