Targeting the Gay Travel Market in Italy

25 Jun 2013

 A group of Italian journalists and a leading tour operator specialising in the gay travel market enjoyed a three-day fact-finding visit to Dublin recently, as guests of Tourism Ireland.

The group included staff members of Twizz, an Italian tour operator specialising in gay travel, as well as five journalists who write for a variety of print and online gay publications with a combined readership of over 2 million people – or potential holidaymakers – around Italy. They were here to check out some of the many things to see and do and the gay-friendly venues around the city.

Their action-packed itinerary included traditional ‘iconic’ attractions like the Guinness Storehouse, Trinity College and the Book of Kells, Temple Bar and Dublin Castle; as well as some of the clubs and bars in the city like The George and The Dragon Bar on South Great George’s Street and PantiBar on Capel Street. Their itinerary, designed by Fáilte Ireland, also included visits to St Patrick’s Cathedral and the Hugh Lane Gallery. During their time here, the group also enjoyed some of our world-class cuisine, sampling the fare at places like Cornucopia on Wicklow Street, the Winding Stair on Ormond Quay and The Rustic Stone on South George’s Street. They stayed at the Morgan Hotel.

Niamh Kinsella, Tourism Ireland’s manager for Italy, said: “We are delighted that this group has taken time out from their busy schedules to come and visit Dublin. For many, it was their first time here and they were extremely impressed by the variety of things to see and do, as well as by the friendliness and warmth of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to highlight Dublin and Ireland to millions of prospective travellers – through the media in Italy – to people interested in culture and history, as well as a vibrant nightlife.”


Calogero Urruso, Lui magazine; Roberto Rambaldelli, Guida Viaggi; Valentina Salaris, Tourism Ireland; Giovanni Carlo Rossi Barilli, Pride; Ivan Pertusi, Twizz (tour operator); and Paolo Giovanni Bianco, Lui magazine, having fun at Dublin Airport after their fact-finding visit to Dublin.

-ENDS-

Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

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