Targeting Visitors for Mayo and the West of Ireland

03 May 2013

 

 

Mayo has featured widely in tourism promotions across the world this spring, in top markets like GB, the US and Mainland Europe. That was the message that Minister of State for Tourism and Sport, Michael Ring TD, heard recently when he was briefed by Tourism Ireland chief executive, Niall Gibbons.

Key members of the Mayo tourism industry have joined forces with Tourism Ireland at top events this year, including at the world’s largest travel fair, ITB Berlin (Ireland West Airport Knock); the Best of Britain and Ireland show in GB (Westport Woods Hotel); Great Days Out in Manchester (Hotel Westport and The Adventure Islands); and at the PGA Golf Merchandise Show in Orlando, which attracts more than 40,000 golf professionals and over 1,000 golf media each year (Mount Falcon).

Coverage of holidays in Mayo, including The Greenway, has been secured in top international travel, lifestyle and special interest magazines, as well as in national newspapers, including National Geographic Traveller (GB), De Telegraaf (The Netherlands), The Sun (GB), Le Pêcheur (France) and Season magazine (Germany, Austria and Switzerland). The Greenway, walking, fishing, luxury hotels and ease of access to Ireland West Airport Knock have also featured in Tourism Ireland’s publicity updates, circulated to influential overseas media contacts. Mayo and the West have also been visited this spring by broadcast and print media from GB, US, France and the Netherlands, invited here by Tourism Ireland in conjunction with Fáilte Ireland.

The Wild Atlantic Way was launched to 300 of Tourism Ireland’s top overseas tour operators at the recent Fáilte Ireland ‘Meitheal’ workshop in Dublin. And, co-operative promotions involving Tourism Ireland, airlines and Ireland West Airport Knock are also under way, or are planned, in Great Britain, Italy, Spain and Germany – to highlight routes from Bristol, East Midlands, Liverpool, Stansted, Luton, Manchester, Birmingham and Edinburgh, Düsseldorf, Milan and Barcelona.

Niall Gibbons, chief executive of Tourism Ireland, commented: “Tourism Ireland teams are working hard in key overseas markets to promote Mayo and the West. I am delighted that this week’s CSO figures point to growth in the first quarter of 2013 from all markets. We believe that North America and Mainland Europe hold the key to tourism growth this year and these are important markets for this region. We’ll be keeping the pressure up throughout the year to ensure Mayo and the west of Ireland are ‘top of mind’ for potential visitors across the world.”

-ENDS-

Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

 

 

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