Targeting German Tourists for Ireland

09 Dec 2013

Twenty-four Irish tourism enterprises travelled to Offenbach in Germany recently, to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, the world’s largest outbound travel market.

The event was an excellent opportunity for the participating Irish companies to showcase their product and to convince the influential German travel professionals in attendance to include Ireland in their holiday programmes for 2014 and beyond. Given that travel agents and tour operators continue to be the main booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is the third-largest source of visitors to the island of Ireland and 2013 is set to be the best year ever for German visitor numbers to Ireland. Right now, we are planning a busy programme of promotions for 2014, to keep the momentum growing and build on this year’s growth. We are delighted that so many of these key German tour operators have taken the time to meet with our Irish industry partners at our workshop in Offenbach, to hear about our wonderful tourism product and the many things to see and do on a holiday in Ireland.”

Eva Schmid, Killarney Hotels; Andreas Jakobtorweihen, White Hotel Group; and Emma Allen, Lee Hotels, at Tourism Ireland’s B2B workshop in Offenbach.


Further media information:
Brian Swift, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• By the end of 2013, an estimated 8 million overseas visitors will have come to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.



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