Spreading the Word About Ireland in Germany

23 Sep 2013

About 1.5 million people around Germany are set to read all about Dublin and the South East, following the recent visit of four German journalists, invited here as guests of Tourism Ireland and Fáilte Ireland.
Representing various newspapers and a travel guide, with a combined reach of approximately 1.5 million readers – or potential German holidaymakers – the writers were here to experience Irish culture and sport, as well as some of the many other things to see and do in Ireland, for feature stories they are researching about holidays here. Their itinerary included a visit to Highbank Orchard Farm in Cuffesgrange, Legends Hurling Bar in Kilkenny, as well as tours of Kilkenny Castle and St Canice’s Cathedral. In Carlow, they enjoyed a walk along the River Barrow with Mary White of Blackstairs Eco Trails; and in Dublin, they took in the Little Museum of Dublin, Marsh’s Library and the GAA Museum at Croke Park.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite these writers to visit Ireland. Fact-finding visits for journalists are an important element of our busy publicity programme and are a really effective way for us to get positive exposure for Ireland through the media in Germany. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by about 1.5 million potential holidaymakers around Germany, helping to encourage more people to come here and experience Ireland for themselves.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.

Judy Calder-Potts (left) and Rod Calder-Potts (right) welcome Monika Wörmann, Tourism Ireland (second left) and German journalists Christian Eder, Merian Live travel guide; Imre Grimm, Hannoversche Allgemeine (newspaper); Rita Schulze, Welt am Sonntag (national newspaper); and Udo Kewitsch, freelance journalist, to Highbank Orchard Farm in Cuffesgrange, Co Kilkenny.

Further media information:

Brian Swift, Tourism Ireland         
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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