Representatives of the Ulster Historical Foundation and the Ulster-Scots Agency travelled to Georgia in the United States, to join Tourism Ireland for this year’s Stone Mountain Highland Games.
Now in its 41st year, the Stone Mountain Highland Games is an annual event which takes place in Stone Mountain Park, north-east of Atlanta in Georgia. Attracting almost 80,000 visitors of Scots-Irish and Scots descent during the two-day festival, the games are an ideal opportunity for Tourism Ireland to highlight Northern Ireland as a wonderful holiday destination. Tourism Ireland has been targeting people of Ulster-Scots descent in the US for a number of years now. Promotions to reach this sector have included extensive publicity campaigns, advertising in newspapers in the southern states of the US, communications with “best prospects” who have Northern Ireland surnames, as well as participation at promotions like the Stone Mountain Highland Games.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland was delighted to attend the Stone Mountain Highland Games once again this year, together with our partners from Northern Ireland. The promotion helps to keep Northern Ireland high on the vacation ‘wish-list’ of Americans for 2014. We are targeting the Scots-Irish and Ulster-Scots market, focusing on the strong ancestral links between this part of the US and Northern Ireland.”
Virginia Goff (seated, 2nd right) and Orlaith Meenan (seated, right), both Tourism Ireland; with Stonewall musicians Andrew Cornett, Colin Slaine and Kenny Qua (standing); Hilary Singleton, Ulster-Scots Agency (standing, 4th left); Ellen McNulty, Lynott Tours (standing, 4th right); Jim Millar (standing, 3rd right) and Jayne Wallace (standing, 2nd right), both Ulster-Scots Agency; John Livermore, president of the Stone Mountain Games (standing right); Warren Attwell, Stonewall musician (seated left); and Gillian Hunt, Ulster Historical Foundation (seated, 2nd left).
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 077 6652 7719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.