Spotlight on Ireland in Amsterdam

13 Sep 2013

Ireland was in the spotlight in Amsterdam recently, when 16 tourism enterprises from around the island of Ireland joined Tourism Ireland for a B2B tourism workshop. 

Attended by 40 of the top Dutch tour operators and online travel agents, it was an excellent platform for the participating Irish tourism companies to network and do business with the Dutch travel professionals. The event took place in the Amsterdam ArenA and was the second workshop of its kind organised by Tourism Ireland in the Netherlands over the past year.

Aileen Hickey, Tourism Ireland’s manager for the Netherlands, said: “This type of event provides us with an excellent opportunity to build awareness among influential Dutch tour operators and online travel agents about the many great things to see and do on a holiday on the island of Ireland and to encourage them to include the destination in their future travel programmes. The event was also an excellent opportunity for Tourism Ireland to introduce the ‘Wild Atlantic Way’ to the Dutch travel trade – Ireland’s first long-distance touring route stretching all the way from Donegal to Cork.”

According to the latest CSO figures, Ireland experienced growth of +12% from the Benelux countries for the three-month period of May to July, when compared to the same period in 2012.

Rob Rankin, Vagabond Tours and Wild Atlantic Way ambassador; Maria Sukking, Buro Scanbrit; HE Mary Whelan, Irish Ambassador to the Netherlands; and Aileen Hickey, Tourism Ireland, at the Ireland B2B workshop in Amsterdam.


Further media information:
Brian Swift, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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