Shane Lowry Tees Off for Tourism

20 May 2013

Golf and tourism organisations attending Golf Live in Wales recently received a great boost when Shane Lowry stopped off at the Tourism Ireland stand, to do his bit to grow golf tourism to Ireland this year.

Golf Live is an annual golf promotion, which took place at Celtic Manor in Wales this year. About 13,000 British golf fans visited the show, which provided an excellent platform to highlight our world-class golf. Golf is a major focus for Tourism Ireland in Great Britain and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2013 and beyond. Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “The island of Ireland boasts some fantastic golf courses and our presence at the Golf Live event was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf product. We are undertaking a busy golf promotional programme this year, which includes highlighting this year’s Irish Open at Carton House and capitalising on the success of our major golf champions as ambassadors for the island of Ireland. Great Britain is a very important market for golf, and for tourism to the island of Ireland in general, and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the GB consumer this year.”

Tourism Ireland and golf partners from around the island of Ireland will also have a presence at the BMW PGA Championship at Wentworth this week.

Shane Lowry (centre), with Áine Mangan, Dublin East Coast Golf Alliance; and David Boyce, Tourism Ireland (right), at Golf Live.


Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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