As part of its push to grow conference and business tourism from Great Britain and elsewhere around the world, Tourism Ireland, together with six partners from around the island of Ireland attended the Venues & Events exhibition in Old Billingsgate in the heart of the City of London, targeting senior representatives of companies involved in organising large-scale international conferences and events.
Venues & Events is a two-day B2B event, which attracts about 7,500 event professionals and decision-makers working in the MICE (meetings, incentives, conferences and events) sector. David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Venues & Events provides us with a very useful platform to spread the word about the superb facilities available right around the island of Ireland and to highlight what makes Ireland unique as a business and incentive travel destination, among key decision-makers working in that sector in Great Britain.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland’s promotional programme to grow business tourism from Great Britain this year includes highlighting the superb meetings, incentive and transport infrastructure on offer here, the ease of access to the island of Ireland from GB, as well as the good value rates available.
Rachel Meehan, Tourism Ireland; Jeroen Quint, Solis Lough Eske Castle; Donna Brogan, Dublin Convention Bureau; Joyce McElroy, Tourism Ireland; Patrick McLain, National Museums Northern Ireland; Clare Mullin, The Merchant Hotel, Belfast; Natalie Merrigan, Meet in Galway; and Michelle Murphy, Kerry Convention Bureau, at Venues & Events in London.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.