Several Irish tourism organisations joined Tourism Ireland in Brussels for a business tourism networking event organised by BBT Online (online business travel newsletter), targeting influential international associations and incentive agents based in the Belgian capital.
Business tourism is the most lucrative form of tourism, offering significant economic benefits and, given that the headquarters of so many associations are based in Brussels, the city is an important source of association conference business for Ireland. The one-day event provided an ideal opportunity for the participating Irish companies to network and do business face-to-face with over 40 influential decision-makers from this sector.
Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of over 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. We were delighted so many of the key Belgian business tourism decision-makers took the time to meet our Irish partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland unique as a business destination.
“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Ronan Flood, Advantage ICO; Karen Cronin and Danielle Neyts, both Tourism Ireland; Christophe de Patoul, Irish Horizons; and Jodie Gilpin, Druids Glen Resort, at a business tourism networking event in Brussels.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.