On a Mission to Woo Tourists From India

15 Apr 2013

A delegation of tourism companies from around the island of Ireland is travelling with Tourism Ireland to India, to take part in a four-day travel trade mission in Mumbai and Delhi this week – in a bid to grow Ireland’s share of this rapidly-growing tourism market.

The trade mission, which kicks off tomorrow, involves a series of B2B workshops, presentations, sales calls and networking events with influential travel agents and tour operators from around India – providing an excellent opportunity for the participating companies to showcase their product and do business face-to-face with key Indian decision-makers. The companies from Ireland will also be interviewed by some of the main travel and lifestyle journalists in both cities.

Although use of the internet for planning and booking holidays is on the increase, travel agents remain extremely important in India; so, the principle objective of the sales mission is to build awareness among the top travel agents and tour operators about the many things to see and do on a holiday or business trip to Ireland and to encourage them to include the destination in their future travel programmes and brochures.

Minister for Transport, Tourism and Sport Leo Varadkar said: “I’m delighted to see the Irish travel trade taking up this opportunity to develop the Indian market. India was one of the first tourism markets I visited as Minister for Tourism and it has vast potential for Ireland. While our short-term focus is The Gathering, I would like to congratulate the Irish companies involved in this mission for taking this great opportunity.”

Niall Gibbons, chief executive of Tourism Ireland, said: “The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by India and the other BRIC countries. Since the visa waiver scheme was introduced by the Government in 2011, there has been a noted increase in demand from Indian tour operators for visas for Ireland. Latest estimates by the United Nations World Tourism Organisation (UNWTO) suggest that India will account for 50 million outbound tourists by 2020 and we believe this market could play a significant part in helping us to grow tourism from overseas in 2013 and beyond.”

2012 was a record year for visitor numbers from Ireland’s long-haul markets. And indications for 2013 are also positive; Etihad’s announcement of a +35% increase in capacity on its service from Abu Dhabi to Dublin this year, in addition to the Emirates service via Dubai, mean that it is easier than ever before to get to Ireland from India. Also, the visa waiver scheme, introduced by the Government in 2011, is enhancing Ireland’s popularity as a holiday destination for Indians – making it easier for them, and for travellers from other emerging tourism markets, to come to Ireland on holidays.

With offices in Mumbai and Delhi, Tourism Ireland’s programme of promotions in India involves co-operative activity with influential intermediaries such as airlines and tour operators, to ensure Ireland features prominently in their itineraries and travel brochures; familiarisation visits for travel agents and tour operators around the island of Ireland; as well as working closely with travel and lifestyle journalists, to ensure they write or broadcast extensively about the island of Ireland.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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