Chef Ian Orr, of Brown’s restaurant in Londonderry, joined Tourism Ireland at the world’s largest flower and horticultural show – the Philadelphia Flower Show in the United States.
The centrepiece of the Tourism Ireland stand at this year’s show was a specially-commissioned ‘Garden of Culture’, designed to celebrate this special year of Derry~Londonderry UK City of Culture and featuring replicas of many of the iconic sites of the Walled City. As well as the wonderful horticultural displays, visitors to the show were treated to cooking demonstrations, afternoon teas and informative talks – which included Ian Orr serving some of Northern Ireland’s finest produce to whet peoples’ appetites for our world-class food and a holiday to Northern Ireland.
Alison Metcalfe, Tourism Ireland’s Vice President of Marketing in the US, said: “The Philadelphia Flower Show is the world’s oldest and largest indoor flower show, attracting about 260,000 people each year. Given that it’s such a popular event, it was a really effective platform for Tourism Ireland to raise awareness about the exciting programme of events taking place for Derry~Londonderry UK City of Culture this year. Ian’s presence, together with our ‘Garden of Culture’, highlighted to the many thousands of people visiting the show just what an appealing destination Northern Ireland is for culture seekers, ‘foodies’ and garden lovers.
“The United States continues to be one of the most important markets for tourism to Northern Ireland and the island of Ireland. American visitors stay longer, spend more than the average visitor and tour more extensively while they are here. Our busy programme of promotions for 2013 includes a major focus on Derry~Londonderry UK City of Culture, which provides fresh and compelling reasons for Americans to visit. In our promotions, we promise our visitors an experience that is unique, full of engagement and great fun.”
Philip Silverstone, a Philadelphia-based radio host; Ruth Moran, Tourism Ireland; Ian Orr, Brown’s Restaurant; and Trevor Edwards, garden designer from Co Down, beside the Derry~Londonderry ‘Garden of Culture’ at the Philadelphia Flower Show.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.