Seven Swedish golf professionals visited Northern Ireland this week, as part of a golf fact-finding mission. Invited here by Tourism Ireland in Scandinavia, the golfing pros had the opportunity to play both courses at Royal Co Down, as well as Ardglass golf course. They also attended a golf workshop – where they met representatives of various local golf clubs – organised by the Northern Ireland Tourist Board at the Burrendale Hotel in Newcastle, together with leading Swedish golf operator, GolfStore Travel.
The pros are important influencers who organise golf breaks and holidays overseas for their members each year. Caroline Brunel, Tourism Ireland’s manager for the Nordic region, said: “We were delighted to have the opportunity to showcase some of our wonderful golf courses to these Swedish golf pros. With over 600,000 registered golfers, Sweden is an important market for golf tourism. Our aim is to enthuse the pros about the destination, so that when they return home, they will share their experiences with the members in their clubs – and encourage more Swedish golfers and visitors to holiday in Northern Ireland.
“Tourism Ireland is focused on growing the number of golf tourists to Northern Ireland and has a busy programme of promotional activity in place to highlight our world-class golf. We are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”
Golf tourism currently generates over £14 million per year for the local economy, with the average spend per golf visitor coming in at £300-£450, significantly higher than the average visitor spend.
Swedish golf professionals, all set to test their golfing skills on the championship links at Royal Co Down
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.