Ten top travel agents from New Zealand spent time discovering Northern Ireland this week, as guests of Tourism Ireland and Emirates. The group was here on a fact-finding trip, to sample at first-hand the superb holiday experience on offer in Northern Ireland.
Their action-packed itinerary, devised by the Northern Ireland Tourist Board, included a tour of Titanic Belfast, Titanic’s Dock & Pump-House and the SS Nomadic, as well as a city tour. They also spent time along the Causeway Coast, visiting the Bushmills Distillery, Giant’s Causeway and Carrick-a-Rede rope bridge, before enjoying a drive through the Glens of Antrim.
Diane Butler, Tourism Ireland’s manager of Australia and New Zealand, said: “We are delighted that these travel agents have taken time out of their busy schedules to come and visit Northern Ireland. For many, it was their first time here and they were extremely impressed by our wonderful scenery, the variety of things to see and do here, as well as by the hospitality and friendliness of the people they met.
“Familiarisation visits such as these are extremely important as they help the travel agents to know exactly what we have to offer potential holidaymakers from New Zealand; the aim is to really enthuse them about the destination, so that when they return home, they are better equipped to advise their clients on future travel plans.”
New Zealand travel agents at Titanic Belfast with Mary Galway, Tourism Ireland (back, second right).
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.