Thirty of the top coach tour operators from around Germany visited Northern Ireland over the weekend, as guests of Tourism Ireland.
Their fact-finding visit, organised in conjunction with the Northern Ireland Tourist Board, included a guided tour of Mount Stewart House and Gardens and a visit to the Ulster Folk and Transport Museum at Cultra. The visit was organised to encourage these travel decision-makers to feature Northern Ireland as a new destination in their 2014 programmes or to expand their existing programmes with new and inspiring Northern Ireland content.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted that so many of these influential tour operators took time out from their busy schedules to come and visit Northern Ireland. Fact-finding visits like this are an important element of our promotional activity with the German travel trade each year, providing us with an excellent opportunity to showcase Northern Ireland to key travel decision-makers.
“Tourism Ireland is rolling out its autumn campaign right now in Germany – targeting late-season travellers for city breaks and rural holidays and highlighting what makes a holiday here unique and truly memorable.”
German tour operators at Mount Stewart, Co Down, with Chris Ruebel, Tourism Ireland (second row, left).
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.