Tourism Ireland teamed up with golf holiday specialist Your Golf Travel for a special promotion which saw over 40 golf enthusiasts from across Great Britain win a trip to Royal Portrush to play golf this week with Darren Clarke.
The promotion – designed to promote golfing holidays in Northern Ireland among GB golf fans – was highlighted on Tourism Ireland’s website in GB during May and through an e-newsletter, offering one lucky golfer and three of their friends a fantastic trip to Royal Portrush to play with Darren on the famous Dunluce course. The competition also featured on the website of Your Golf Travel, with the competition page showing spectacular images of Royal Portrush and the Causeway Coast.
Golf is a major focus for Tourism Ireland in Great Britain and in other key markets around the world, and the organisation has a busy programme of promotions under way this year. Golf is the world’s largest sport-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Northern Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Northern Ireland boasts some fantastic golf courses and we were delighted to team up with Your Golf Travel and Darren Clarke to showcase that superb golf product. We are undertaking a busy programme of golf promotions this year, which includes highlighting this week’s Irish Open at Carton House and the Northern Ireland Open Challenge at Galgorm Castle. We are capitalising on the tremendous success of our golfing greats, including Darren, whose international exposure has undoubtedly helped raise the profile of golf in Northern Ireland. We are pulling out all the stops to win business and to keep Northern Ireland and the island of Ireland ‘top of mind’ with golf holidaymakers everywhere.”
The winners of the Tourism Ireland/Your Golf Travel competition at Royal Portrush, are pictured before teeing off, with Darren Clarke (front, second left); Rachel Meehan, Tourism Ireland (front, left); and Ross Marshall, Your Golf Travel (front, third left).
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.