A delegation from the Las Vegas Convention & Visitors Authority flew to Dublin this week. They met with Minister of State for Tourism and Sport, Michael Ring, today (Thursday 7 November), to announce that the famous ‘Welcome to Las Vegas’ sign will once again join Tourism Ireland’s Global Greening initiative on St Patrick’s Day in 2014.
The iconic sign took part in Tourism Ireland’s Global Greening for the first time in March of this year – when green bulbs were installed around the sign by the Las Vegas Convention & Visitors Authority. Next year will be the fifth year of Tourism Ireland’s Global Greening, with a host of famous attractions and sites around the world set to come on board and light up in green to mark St Patrick’s Day.
Minister Michael Ring said: “It is great to hear that the famous ‘Welcome to Las Vegas’ sign will go green again next March. 2013 has been an excellent year for Irish tourism and we are on track for record visitor numbers from North America. The St Patrick’s Day period traditionally marks the start of the Irish tourism season and Tourism Ireland’s Global Greening initiative provides a wonderful opportunity to get the message out that there has never been a better time to visit Ireland for the value and quality on offer. It will be even easier for our North American visitors to get here, with more flights scheduled in 2014 so hopefully we can maintain the impressive growth levels next year and beyond.”
Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to welcome the Las Vegas Convention & Visitors Authority to Dublin and Ireland in this special year of The Gathering. We are particularly pleased that the famous ‘Welcome to Las Vegas’ sign is coming on board again for Tourism Ireland’s Global Greening in 2014 – joining a host of other well-known sites and attractions in our celebrations around the world on 17 March, as we kick off our promotional campaigns to grow tourism from around the world in 2014.”
“We are pleased to be the first destination to partner with Tourism Ireland on the 2014 Global Greening initiative,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority. “By illuminating the iconic Welcome to Fabulous Las Vegas sign in green, we are excited to play our part in helping to bring global recognition to such a wonderful programme.”
Tourism Ireland will unveil additional details about its St Patrick’s ‘global greening’ initiative in early 2014.
Rob Elliott and Cathy Tull, both Las Vegas Convention & Visitors Authority; Minister of State for Tourism and Sport, Michael Ring; Niall Gibbons, CEO of Tourism Ireland; and Michael Goldsmith, Las Vegas Convention and Visitors Authority.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has undertaken an extensive programme of promotions to highlight The Gathering Ireland 2013 around the world, working closely with the Gathering project team.