Thirteen decision-makers from some of the top business tourism companies around Britain enjoyed a fact-finding visit to Ireland at the weekend, as guests of Tourism Ireland and Fáilte Ireland.
The group included senior representatives of British companies involved in the MICE (meetings, incentive, conferences and events) business, who specialise in sourcing unique destinations, properties and experiences suitable for meetings, conferences and incentive travel. They were here to discover more about the wonderful facilities and accommodation on offer in this part of Ireland, as well as the great experiences which delegates can enjoy here on the sidelines of their conference or meeting.
Their itinerary included venues like The Convention Centre Dublin, the RDS, the Guinness Storehouse, the Old Jameson Distillery and 25 Fitzwilliam Place in Dublin; as well as the newly-opened Marker Hotel. They also visited Co Kildare, where they visited the Killashee House Hotel near Naas and had the chance to get behind the wheel of a Porsche and try out the special “Supercar Experience” at Mondello Park!
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Tourism Ireland is delighted that so many of these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism product among key influencers in Great Britain.
“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Representatives of top business tourism companies from GB at Mondello Park, with Jennifer O’Higgins, Tourism Ireland (back, fourth left), and Alison Johnston, Fáilte Ireland (second right).
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.