A leading journalist, representing the German Press Agency (dpa – Deutche Presse-Agentur), one of the world’s foremost news agencies, has been visiting Ireland this week. Invited here by Tourism Ireland in Frankfurt, Ms Daniela David is here to sample the fantastic equestrian experience on offer in Ireland for a feature story she is planning on holidays and short breaks in Ireland.
Her action-packed itinerary – designed by Fáilte Ireland – included visits to Crossogue Equestrian Centre near Thurles, Clonshire Equestrian Centre in Adare, Mount Juliet in Thomastown, Brennanstown Equestrian Centre in Bray, as well as The Curragh and the Irish National Stud in Kildare.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted to welcome Ms David to Ireland. She has been really impressed by our wonderful equestrian product, the superb quality of our food, as well as by the wonderful scenery and the friendliness of the people she met. Fact-finding visits like this are a very important element of our overall programme of promotions, helping us to spread the word about holidays in Ireland through the media in Germany.
“Germany is one of Ireland’s ‘top four’ markets for overseas tourism and the outlook for 2013 is positive, with the latest CSO figures for the high season months of July-September showing growth of almost +7%, when compared with the same three-month period in 2012. Tourism Ireland is rolling out its autumn campaign right now in Germany to keep this momentum going – targeting late-season travellers and highlighting what makes a holiday here unique and truly memorable.”
In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
Jenny Reid, Mount Juliet Equestrian Centre (left), with German journalist Daniela David, enjoying a trek on the Mount Juliet estate, Co Kilkenny.
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has undertaken an extensive programme of promotions to highlight The Gathering Ireland 2013 around the world, working closely with the Gathering project team.