Ireland’s ‘Big Drive’ at BMW PGA Championship

28 May 2013

Tourism Ireland’s drive to grow the number of golf visitors to Ireland continued last week – at the BMW PGA Championship at Wentworth, in south east England. Four golf tourism partners – Dublin East Coast Golf Alliance, Mount Wolseley Hotel & Golf Resort in Tullow, Mount Temple Golf Club in Moate and The Heritage Golf & Spa Resort in Killenard – joined Tourism Ireland at this important event in the golfing calendar.

Golf is a major focus for Tourism Ireland in Great Britain and in other key markets around the world, and the organisation has a busy programme of promotions under way this year. Golf is the world’s largest sport-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “The island of Ireland boasts some fantastic golf courses and our presence at this year’s BMW PGA Championship was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf product. We are undertaking a busy golf promotional programme this year, which includes highlighting this year’s Irish Open at Carton House and the Northern Ireland Open Challenge at Galgorm Castle. We are capitalising on the tremendous success of our golfing greats, whose international exposure has undoubtedly helped raise the profile of golf on the island of Ireland, and pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with golf holidaymakers everywhere.”

David Boyce, Tourism Ireland; Martin Donnelly, Fáilte Ireland; Áine Mangan, Dublin East Coast Golf Alliance; Tony Lenehan, Fáilte Ireland; and James Finnigan, European Tour, at the BMW PGA Championship at Wentworth.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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