International Media Join the Party at the Fleadh Cheoil in Derry~Londonderry

20 Aug 2013

Travel writers and broadcasters from six countries – including Great Britain, the United States, Germany, France, India and the Netherlands – arrived in Derry~Londonderry at the weekend to attend the spectacular Fleadh Cheoil.

The journalists – invited here by Tourism Ireland and the Northern Ireland Tourist Board – joined the hundreds of thousands of spectators who thronged the city to enjoy the festival. During their visit, the group got to experience many of the musical events of the Fleadh, including the dramatic closing ceremony at Ebrington Barracks. They also visited the Ulster American Folk Park, enjoyed a walking tour of the city walls and watched Séamus Heaney’s ‘The Poet and the Piper’ at the Millennium Forum.

Niall Gibbons, Tourism Ireland’s Chief Executive, said: “Tourism Ireland was delighted to welcome this group of journalists to Londonderry and Northern Ireland. The Fleadh Cheoil was another wonderful platform to showcase the UK City of Culture – it will be highlighted to millions of potential visitors across the world, through the articles and broadcasts these journalists will produce when they return home.

“Media visits like this are an important element of our busy publicity programme, helping to raise the profile of Northern Ireland and ultimately helping us achieve our goal of increasing visitor numbers from overseas. The City of Culture is a major part of Tourism Ireland’s promotions and publicity drive around the world in 2013 and we look forward to highlighting lots of other major events still to come this year, including the Walled City Tattoo and the Turner Prize.”

Alan Clarke, Northern Ireland Tourist Board Chief Executive, said, “As Derry~Londonderry continues to embrace the mantle of the UK City of Culture 2013, I was delighted to welcome the Fleadh Cheoil to Northern Ireland for the first time ever. It presented a great opportunity to cement the city’s reputation as a creative and innovative place to visit and a platform to showcase to the world its wonderful people, arts and cultural scene.”

Journalists from GB, the United States, Germany, France, India and the Netherlands with Lucia King (standing, left) and Claire Keenan (standing, second left), both NITB, during the Fleadh Cheoil.


Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is, which is rolling out in 11 different language versions for 30+ markets around the world this year.


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