A massive 18.5 million people in six different countries – including the US, France, Germany, Spain, Denmark and Norway – are set to read or hear all about golf in Co Louth, following the visit of a group of influential golf and sports journalists over the weekend, as guests of Tourism Ireland and Fáilte Ireland.
Representing a variety of online and print publications, three TV stations and a radio station, with a combined reach of over 18.5 million people – or potential golf holidaymakers – the journalists were here to sample our world-class golf, for features they are researching about golf holidays here. As well as taking part in the Irish Open Pro Am at Carton House, one of the highlights of the group’s itinerary was a round of golf at Baltray.
Simon Gregory, Tourism Ireland’s director of markets, said: “We were delighted to invite this group of journalists to Ireland, so they could experience for themselves the superb golf product on offer here. Fact-finding visits like this are a very important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles and broadcasts these journalists will produce when they return home is fantastic – they will reach over 18.5 million potential golf holidaymakers in six different countries.
“Tourism Ireland has a busy promotional programme under way in key markets around the world to encourage more people to consider a golfing holiday here, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. We are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”
International golf journalists including (l-r) Jan Langenbein, Golfpunk magazine and website (Germany); Steve Habel, Cybergolf.com (US); Larry Olmsted, USA Today and Forbes.com (US); Michael Patrick Shiels, Michigan Talk Radio (US); Rory Mathews, Fáilte Ireland; Arne Vigstad, TV2 SportTitle (Norway); Mike Bailey, the Golf Channel (US); and Thierry Perrin, Mulligan Golf magazine (France), get ready to tee off at Baltray Golf Course.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.