Over 3.1 million people in six different countries – including Great Britain, France, Germany, Italy, Belgium and Sweden – are set to read or hear all about West Cork, following the visit this week of a group of international journalists, as guests of Tourism Ireland and Fáilte Ireland.
Representing a radio station and a variety of online and print publications, with a combined audience of over 3.1 million people – or potential holidaymakers – the journalists were here to experience at first-hand the stunning West Cork coastline and scenery, as well as the wealth of things to see and do in this part of Ireland, for feature stories they are researching about holidays here.
As well as a visit to the Skibbereen Heritage Centre, the journalists took a boat to Cape Clear Island, where they enjoyed a spot of lunch at An Siopa Beag. Their itinerary, designed by Fáilte Ireland, also included a visit to Lough Hyne, a cookery course at the Firehouse Bakery and Bread School on Heir Island and an evening soaking up the atmosphere at the Kinsale Arts Festival. During their time here, the group also got to sample some of our wonderful cuisine, at places like Jim Edwards in Kinsale, Casey’s of Baltimore and the Church Restaurant in Skibbereen. They stayed at the Trident Hotel in Kinsale, at Casey’s of Baltimore and at the West Cork Hotel in Skibbereen.
Simon Gregory, Tourism Ireland’s director of markets, said: “We were delighted to invite this group of journalists to West Cork. For many, it was their first time here and they were extremely impressed by the spectacular scenery, the variety of things to see and do, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by over 3 million potential holidaymakers in six different countries, helping to encourage more people to come here and experience this part of Ireland for themselves.”
International journalists at Baltimore Harbour, about to set sail for Cape Clear Island, including (front, l-r) R Imme Edda Odenburg (Germany), Silke Haas (Germany), Patrizia Cazzola (Italy), Alexandra Foissac (France), Antoinette Reilly (Fáilte Ireland) and tour guide Fiona Lane; and (back, l-r) Patrick Staudt (Belgium), Brian Gallagher (Great Britain), Ulrich Sonnenschein (Germany), Adelheid Wanninger (Germany), Nick McGrath (Great Britain) and Svante Stromberg (Sweden).
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.