Top golf journalists from around the world travelled to Northern Ireland last week, to take part in the 2013 Tourism Ireland Media Golf Masters. The event, organised in conjunction with the Northern Ireland Tourist Board, attracted golf writers from far-flung countries like China, Australia and South Africa, as well as from Great Britain, the USA, Germany and Italy. In addition to experiencing the challenges of Portstewart’s championship course, the journalists also had the opportunity to play the Dunluce Course at Royal Portrush, home to last year’s Irish Open.
Jim Paul, Tourism Ireland’s head of Australia and Developing Markets, said: “We are delighted to showcase some of our wonderful golf courses to so many journalists from around the world. Fact-finding visits like this ensure that influential journalists get to experience not only our world-class golf, but also some of the many things to do and see in Northern Ireland. The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of golfers and potential holidaymakers around the world.
“Tourism Ireland is focused on growing the number of golf tourists to Northern Ireland and has a busy programme of promotional activity in place to highlight our world-class golf. We are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”
International golf journalists pictured before teeing off at Portstewart Golf Club (front, l-r) Brendan Barratt (South Africa), Alf Stricklin (USA), Dave Lucas (USA), Aaron JIA (China); and (back, l-r) Petra Himmel (Germany), Minty Clinch (GB), Andrew Daddo (Australia), Veronica Pons (Italy), Rudolf Reiner (Germany), tour guide Ken McElroy, Tim Allan (GB) and Adam Stanley (Canada).
Further media information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.