Influential German Business Tourism Buyers Visit

23 Sep 2013

Nine decision-makers from some of the top business tourism companies around Germany are taking part in a fact-finding visit to Kildare and Dublin this week, as guests of Tourism Ireland, in conjunction with Irish Horizons (destination management company), Aer Lingus and Killashee House Hotel.

The group includes senior representatives of German companies involved in the MICE (meetings, incentive, conferences and events) industry, who specialise in sourcing unique destinations, properties and experiences suitable for meetings, conferences and incentive travel. They are here to discover more about the wonderful facilities and accommodation on offer in this part of Ireland, as well as the great experiences which delegates can enjoy here on the sidelines of their conference or meeting.

Their itinerary – designed by Fáilte Ireland – includes site inspections of various hotels, including the K Club, Barberstown Castle, the Ballsbridge Hotel, the Marker and the Westin. They are visiting different venues, like The Curragh racecourse, the RDS, the Old Jameson Distillery, the Mansion House and The CCD. They checked out some of the team-building activities at Killashee House Hotel near Naas, including off-road driving and a chance to try their hand at hurling; and will also enjoy a night at the dogs at Harold’s Cross during their visit.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted that so many of these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism product among key influencers in Germany.

“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”


German business tourism buyers try their hand at hurling, in the grounds of Killashee House Hotel, with Aoife Kernan, Tourism Ireland (front, second left); Christophe de Patoul, Irish Horizons (front right); Orla McCabe (back, left) and Yvonne Schwer (back, right), both Killashee House Hotel.


Further media information:
Brian Swift, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


Who's Who

Search for Tourism Ireland Contacts