Leading tour operators from India enjoyed a visit to Co Clare at the weekend, prior to attending a B2B tourism workshop in Belfast. Carefully selected and invited here by Tourism Ireland and Fáilte Ireland, the group got to experience at first-hand some of the many things to see and do for Indian holidaymakers around Ireland – including the spectacular scenery of the Clare coast in beautiful sunshine, a guided tour at the Cliffs of Moher and a drive through the Burren.
Their itinerary also included Dublin – with visits to Malahide Castle, Trinity College and the Guinness Storehouse; a walking tour of Galway city; and a visit to the Irish National Stud in Kildare.
Huzan Fraser, Tourism Ireland India, said: “Visits such as this for influential tour operators are extremely important, to showcase the variety of things to see and do in Ireland – including the wonderful landscape of the Burren and the stunning Cliffs of Moher. Our aim is to increase awareness of the island of Ireland among the tour operators, to help secure a greater share of this tourism market of potential.
“While the majority of our overseas visitors come from GB, North America and Mainland Europe, it is important that we expand our focus and look outside these markets for new opportunities. And while visitor numbers from markets like India are small right now, when compared to our more established tourism markets, it is important to remember that visitors from long-haul markets spend more than the average visitor and typically stay longer than visitors from closer to home.”
Tourism Ireland’s busy programme of activity to grow tourism from India involves co-operative campaigns with airlines and influential tour operators to ensure Ireland features prominently in their itineraries and travel brochures; familiarisation visits for Indian travel agents and tour operators to Ireland; as well as working closely with travel and lifestyle journalists, to ensure the island of Ireland feature extensively in the media in India.
Indian tour operators enjoy the view – and the blue sky – at the Cliffs of Moher
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.