As part of its push to grow business tourism from the rapidly-growing BRIC (Brazil, Russia, India, China) markets, Tourism Ireland recently welcomed a group from one of India’s largest conglomerates, Godrej, to Ireland. The group included 80 of the company’s senior management team and their families, who travel to a different overseas destination each year on an incentive trip, as a reward for their performance over the previous year.
Tourism Ireland in Mumbai assisted the group in advance of their visit and suggested various places to include on their itinerary. The visiting group, who flew to Ireland via London, chose to include Ireland in their 2013 itinerary because of the ease of access now provided by the visa waiver scheme. Introduced by the Irish Government in 2011, the scheme allows people from emerging markets who are visiting Britain to also visit Ireland – without the cost or hassle of applying for a separate visa.
The group held their annual conference at the Shelbourne Hotel in Dublin, before taking in some of the city’s top tourist attractions, including Trinity College and the Book of Kells, the Guinness Storehouse and St Patrick’s Cathedral. They also visited Slane Castle, where they enjoyed some whiskey-tasting, followed by a spot of lunch at nearby Tankardstown House. Then it was on to Kilkenny, where they took in a tour of Kilkenny Castle and enjoyed a bodhrán lesson at Kytler’s Inn. Their itinerary also included a visit to the House of Waterford Crystal.
Huzan Fraser, Tourism Ireland India, said: “We are delighted that this prominent Indian company chose to include Ireland in its 2013 overseas incentive trip. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to the long-term opportunities presented by India and the other BRIC countries.
“Since the visa waiver scheme was introduced by the Government in 2011, there has been a noted increase in demand for visas for Ireland. Latest estimates by the United Nations World Tourism Organisation (UNWTO) suggest that India will account for 50 million outbound tourists by 2020 and we believe this market could play a significant part in helping us to grow tourism from overseas in 2013 and beyond.”
Indian incentive group at Kilkenny Castle; the group included 80 senior manager from Godrej, one of India’s largest conglomerates, and their families.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.