Ireland is set to be the focus of a programme on a popular business news TV station in India, called ET Now. The programme’s presenter, Kamiya Verma, was invited to film here by Tourism Ireland and followed an itinerary devised by Fáilte Ireland which included Dublin, the Rock of Cashel, the Cliffs of Moher and Clonmacnoise.
Huzan Fraser, Tourism Ireland India, said: “We are delighted that ET Now has chosen to film in Ireland. It is a wonderful opportunity to highlight Ireland to a huge audience in India. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting our tourism product in India.”
Kamiya Verma, presenter on ET Now, a popular business news TV channel in India, during a visit to Clonmacnoise, Co Offaly.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3493
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.