Derry~Londonderry UK City of Culture is set to be the focus of a programme on a popular business news TV station in India, called ET Now. The programme’s presenter, Kamiya Verma, was invited to film here by Tourism Ireland and followed an itinerary devised by the Northern Ireland Tourist Board.
Whilst in Londonderry, Kamiya enjoyed a guided tour of the city’s historic walls, spent time exploring the new Ebrington Square facility and walked across the iconic Peace Bridge, before stopping at the Tower Museum to learn about the city’s colourful history. After overnighting in the City Hotel, Kamiya went on to Belfast. During her time in Northern Ireland, she also travelled along the Causeway Coastal Route, stopping at the Carrick-a-rede rope bridge, the Giant’s Causeway and Dunluce Castle.
Huzan Fraser, Tourism Ireland India, said: “We are delighted that ET Now has chosen to film in Northern Ireland. It is a wonderful opportunity to highlight Derry~Londonderry UK City of Culture to a huge audience in India. The presenter, Kamiya Verma, had the chance to discover some of the city’s historic attractions, as well as to get a flavour of the great programme of culture under way for 2013. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland and elsewhere around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting our tourism product in India.”
Kamiya Verma, presenter on ET Now, a popular business news TV channel in India, during a tour of Londonderry’s historic walls.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.