Going a ‘Fair Way’ to Boost Golf Tourism in the US

17 Jun 2013

Golf holidays around the island of Ireland were promoted by Tourism Ireland recently, at the ShopRite LPGA (Ladies Professional Golf Association) Classic, which took place in New Jersey, in the United States. About 60,000 golf fans attended the tournament, providing an excellent opportunity to highlight our world-class golf.

Golf is a major focus for Tourism Ireland in the US and in other key markets around the world, and the organisation has a busy programme of promotions under way to grow the number of golf tourists in 2013 and beyond. Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.

Alison Metcalfe, Tourism Ireland’s Executive Vice President United States and Canada, said: “The island of Ireland boasts some fantastic golf courses and our presence at the ShopRite LPGA Classic was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf product. We are undertaking a busy golf promotional programme this year, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. The US is a very important market for golf, and for tourism to the island of Ireland in general, and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the US consumer this year.”

Tourism Ireland and golf partners from around the island of Ireland will also have a presence at a number of other high profile golf events this summer, including the AT&T National PGA event in Maryland later this month and the Barclays Championship, which takes place in New Jersey in August.

-ENDS-

Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

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