Four leading journalists from Germany visited West Cork this week, as guests of Tourism Ireland. The group was made up of journalists from various lifestyle magazines and websites, as well as a regional newspaper and a radio station, with a combined audience of almost three million readers and listeners – or potential German holidaymakers.
The visiting journalists are all members of the jury who select the winner each year in Tourism Ireland’s media competition in Germany for the best article about Ireland. They were invited to visit West Cork this week to research and experience at first-hand the wonderful food, spectacular scenery and wealth of things to see and do in this part of the Ireland.
Their itinerary – designed by Fáilte Ireland – included a trip to Heir Island, where they were introduced to sailing by the people at Heir Island Sailing School; they also enjoyed a walking tour of the island and lunch at the Island Cottage Restaurant. The next day, the journalists sampled some of the great “foodie” experiences on offer in this part of the country, with visits to Woodcock Smokery near Castletowshend and the Urru Culinary Store in Bandon. During their time here, they stayed at Casey’s of Baltimore.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to bring this group of journalists to Cork. Seeing is definitely believing – so fact-finding visits like this are an extremely important element of our annual publicity and PR programme in Germany; they are a really effective way for us to get positive exposure for Ireland through the media, helping us to showcase the superb tourism experience on offer in this part of Ireland to millions of potential German holidaymakers.”
According to the latest CSO figures, visitor numbers from Germany have grown by almost +12% for June-August this year, when compared with the same three-month period in 2012.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
Sally Barnes, Woodcock Smokery (centre) welcomes Judith von Rauchhaupt and Monika Woermann, both Tourism Ireland, and German journalists Hubert Kaltenbach, Daniela Wiesler-Schnalke, Richard Luetticken and Viola Wallmüller.
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has undertaken an extensive programme of promotions to highlight The Gathering Ireland 2013 around the world, working closely with the Gathering project team.