Seven leading journalists from Germany visited Leitrim and Roscommon this week and enjoyed a cruise along the River Shannon, as guests of Tourism Ireland and German cruising tour operator, Le Boat.
Representing various print and online publications, with a combined audience of over five million readers – or potential German holidaymakers – the journalists were here to find out more about cruising holidays on the River Shannon, and its tributaries, and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of the Ireland.
The group visited Carrick-on-Shannon, Boyle Abbey, Carrowkeel Megalithic Cemetery and Lough Key Forest Park. They cruised into Leitrim village, where they enjoyed lunch at the Barge Bar, followed by a guided electric bike tour along the Sheemore Trail and fishing on the Shannon Erne Waterway. The group also travelled in their cruiser along the River Shannon to Keshcarrigan and to Ballinamore, where they visited Ballinamore Golf Course.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to bring this group of journalists to Leitrim and Roscommon. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the superb tourism experience on offer in this part of Ireland to millions of potential German holidaymakers.”
According to the latest CSO figures, visitor numbers from Germany have grown by almost +12% for June-August this year, when compared with the same three-month period in 2012.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
German journalists in Leitrim village, with Ruth Repp, Tourism Ireland (front, left) and Katja Meinken-Wiedemann, Le Boat (seated, centre).
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.