Two Dutch journalists visited the North Coast over the weekend. The pair write for NRC Next, a daily newspaper, and SALT, a magazine targeting environmentally-aware travellers, with a combined readership of almost 250,000 people – or potential visitors – across the Netherlands. They were invited here by Tourism Ireland, to experience and write about an e-car touring holiday in Northern Ireland.
During their three-day journey, they followed an itinerary devised by the Northern Ireland Tourist Board, taking in a visit to Belfast, the spectacular drive along the Causeway Coastal Route and a walking tour of the walled city of Derry. Their whistle-stop tour, which scheduled in re-charging points for their electric-powered Citroën, also included the Ulster American Folk Park in Omagh and some of the many delights of Fermanagh.
Tourism Ireland has had a campaign under way in Germany, France, Italy, Spain, the Netherlands and the Nordic region, promoting car touring holidays in Northern Ireland and highlighting some of our major iconic attractions – including the Giant’s Causeway, the Mountains of Mourne, Titanic Belfast, the Fermanagh Lakes, St Patrick’s Trail, Carrick-a-Rede Rope Bridge – as well as the wonderful programme of events for Derry~Londonderry UK City of Culture 2013.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “We know that Northern Ireland holds strong appeal for Europeans, in particular the spectacular scenery and rich heritage. Our campaign has been highlighting some of the “stand-out” things to see and do and encouraging them to come and discover Northern Ireland by car. We are targeting car touring holidaymakers, as these visitors tend to stay longer, spend more and are more likely to visit more than one place.”
Tourism Ireland’s European car touring campaign included an online competition to win a holiday in Northern Ireland, which reached an estimated 2.5 million travellers across Europe through social media, email marketing and popular news and travel websites like El Mundo (in Spain) and Lastminute.com (in Italy).
Dutch journalists on an ‘e-car’ touring visit, Ruben Stern and Rosa Groen, at Dunluce Castle, where many holidaymakers pause to photograph the historic castle and spectacular views of the North Antrim coastline.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is www.ireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.