The spectacular scenery and rich heritage of the Causeway Coast will feature in a new TV ad and video – encouraging thousands of Australian travellers to consider Co Antrim and Northern Ireland as their holiday destination for 2014.
The ad and video are being produced by Trafalgar, one of Australia’s major travel companies, which sells holidays to over 200 destinations worldwide. Invited here by Tourism Ireland, the film crew – including directors James Dive and Luke Crethar and producers Tracey-Lee Permall and Will O’Rourke from Australia – was in Northern Ireland to capture footage which will be used to create the TV ad and video. The ads will air on Australian television, and the video will feature on key websites, from October of this year until February 2014 – a key booking period for Australian travellers. Footage was captured at the Carrick-a Rede rope bridge, the Giant’s Causeway and Dunluce Castle, as well as in Belfast. The itinerary for the recce was designed by the Northern Ireland Tourist Board.
For 2014, the island of Ireland is one of two destinations specially selected by Trafalgar as “hero destinations” – from those 200 other countries. Diane Butler, Tourism Ireland’s manager in Australia, said: “We are delighted to work with Trafalgar on this project – it is a really wonderful opportunity to showcase the Giant’s Causeway and Northern Ireland as a premier destination to a large audience of potential holidaymakers. Australia is an important market for tourism to Northern Ireland and working with Trafalgar provides us with an excellent opportunity to develop even more business from Australia.”
2012 was a record year for visitor numbers from long-haul markets to the island of Ireland. And indications for 2013 are also positive; with Etihad’s increase of +35% in capacity on its service from Abu Dhabi to Dublin this year, which is in addition to the Emirates service from Dubai, the island of Ireland is more accessible than ever before for visitors from long-haul markets like Australia.
Film crew at the Giant’s Causeway, during filming for a new TV ad and video for Australian travel company Trafalgar.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.