Nine top business tourism buyers from the United States have been visiting Ireland this week – as guests of Tourism Ireland and Wallace Travel Group, one of Ireland’s leading destination management companies. The buyers – all senior representatives of companies who organise international conferences, meetings and large-scale incentive events around the world – were here to discover more about the meeting facilities and accommodation available in Ireland.
Their itinerary included site inspections of various Dublin venues including Trinity College, Number 10 on Ormond Quay, the Guinness Storehouse, Luttrellstown Castle and the Old Jameson Distillery; as well as hotels like The Shelbourne, Westbury, Four Seasons, Adare Manor and Dromoland Castle.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland is delighted that so many of these influential business tourism buyers have taken time out of their busy schedules to come and visit Ireland. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and ensure that Ireland is ‘top of mind’ for the buyers when they are selecting destinations for their international conferences, meetings and incentive travel.
“Business tourism is an important, high yield sector which can deliver significant economic benefits and Tourism Ireland is working hard to promote the island of Ireland as a premier destination for meetings, conferences and events. Our promotions are highlighting the ease of access to Ireland from the US, as well as the good value rates available for meetings and conferences.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Mark Nolan, general manager of Dromoland Castle (third left) welcomes Marie McKown, Tourism Ireland (second left); Derek Wallace, Wallace Travel Group (left); and top American business tourism buyers. Also pictured is Jim Henninger and his peregrine falcon (right).
Further media information:
Brian Swift, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• By the end of 2013, an estimated 8 million overseas visitors will have come to the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.