Twelve top outdoor and adventure journalists from around Britain travelled to Killarney over the weekend, to take part in this year’s Killarney Adventure Race. Representing a mix of national British newspapers and specialist fitness magazines, with a combined reach of over 2.5 million readers – or potential holidaymakers – the journalists arrived in Killarney on Friday (4th October), ahead of the race on Saturday.
The group – made up of writers from newspapers like the Daily Mail and The Times, as well as specialist magazines like Outdoor Fitness, Women’s Running and Men’s Fitness – was invited here by Tourism Ireland in London in conjunction with Fáilte Ireland. Tourism Ireland will also support a Channel 4 broadcast of the race, due to air to a huge audience across GB later this month, on 27 October.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Tourism Ireland is delighted that these top-producing journalists have taken the time to visit Killarney and compete in the Killarney Adventure Race, to sample for themselves the superb adventure experience on offer here. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and spread the word about our world-class adventure and sports tourism product.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
Mayor of Killarney, Cllr Paddy Courtney, and Josephine O’Driscoll, Fáilte Ireland, welcome British outdoor and adventure journalists to Killarney.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.