Bentley Drivers Club Provides Tourism Boost

09 Jul 2013

A British vintage car enthusiasts club – the Bentley Drivers Club – arrived in Ireland over the weekend, to enjoy a week-long, deluxe touring holiday. They were welcomed to Ireland by the Lord Mayor of Dublin, Oisín Quinn, and by Tourism Ireland’s Simon Gregory.

Over the coming seven days, they will travel from east to west and back again, incorporating some of our tourism ‘hotspots’ including elements of the ‘Grand Tour’ of Kildare and Wicklow. Supported by Tourism Ireland in Great Britain, there are over 100 vintage car enthusiasts and Bentley owners undertaking this touring holiday of Ireland in 46 vintage Bentleys.

Tourism Ireland is actively promoting car touring and longer-stay holidays in Great Britain. Simon Gregory, Tourism Ireland’s director of markets, said: “We are delighted to welcome the Bentley Drivers Club to Ireland and we wish them a really successful and enjoyable “Grand Tour”, which will be a really great way for them to discover Ireland. Given that car touring visitors tend to stay longer, spend more and are more likely to visit more than one region, Tourism Ireland is actively promoting car touring and longer-stay holidays in GB.”


The Lord Mayor of Dublin, Oisín Quinn, and Simon Gregory, Tourism Ireland’s director of markets (back, left) welcome Rita Jonas, leader of the Bentley Drivers Club, and Seán Bramhall, chairman of the  Bentley Drivers Club, to Ireland, as they embark on a week-long, deluxe touring holiday.

-ENDS-

Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

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