The sales team for Aer Lingus in Belgium and the Netherlands was ‘whisked away’ on a surprise trip to Cork, to take part in their very own ‘Gathering’. Thirty-six of the top sales agents for Aviareps in Belgium and the Netherlands flew into Cork Airport for a three-day visit, supported by Tourism Ireland.
During their time here, the group got to experience at first-hand some of the many things to see and do in this part of Ireland for Dutch and Belgian holidaymakers. They stayed in Blackwater Castle in Castletownroche, where they enjoyed a guided tour and took part in some fun team-building activities like zip-lining, followed by a tin whistle demonstration. They also visited Kinsale, where they enjoyed a tour of Charles Fort.
Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Tourism Ireland was delighted to support the visit of the Aer Lingus sales team from Belgium and the Netherlands, so they could celebrate their very own ‘Gathering’ in Co Cork and experience at first-hand some of what this part of Ireland has to offer. For many of them, it was their first time here and they were extremely impressed by our wonderful scenery, the many things to see and do here, as well as by the hospitality and friendliness of the people they met.
“The visit of these influential sales reps was also a fantastic opportunity to raise awareness about the exciting programme of events taking place throughout the year as part of The Gathering Ireland. Tourism Ireland has a busy programme of promotional activity in Belgium and the Netherlands throughout 2013, to grow the number of Dutch and Belgian visitors. Working with our industry partners, we are highlighting the distinctiveness of a holiday on the island of Ireland this year, the great value available and the ease of access from this part of Europe.”
Mainland Europe is an increasingly important market for tourism to the island of Ireland and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.
The sales team for Aer Lingus in Belgium and the Netherlands at Blackwater Castle, Castletownroche, Co Cork
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.