Two British tourists are getting the chance to experience an action-packed 48 hours in Dublin this week, as part of a new Tourism Ireland social media promotion, called “Dublin 48”. The intrepid travellers, Lori and Nick from Sevenoaks in Kent, were selected from over 1,500 wannabee explorers who entered a competition on Tourism Ireland’s website, Ireland.com, and were then voted for by Tourism Ireland’s Facebook community.
The pair will spend a whirlwind 48 hours sampling the city, all the time posting on the Tourism Ireland GB Facebook page and Twitter feed, to share their adventures with the organisation’s fans and followers around Great Britain. Their packed itinerary includes lots of fun and exciting activities – including a Segway tour through the Phoenix Park, visits to the Little Museum of Dublin and the Aviva Stadium, kayaking on the Liffey, a trad music tour, a bike tour, a visit to the Temple Bar Icons Mural and Gallery and a ghost tour of Dublin, among many other things.
Commenting on the trip, Dublin 48 prize-winner Lori Miles said: “We’re both delighted to have won the trip and to be in Dublin for the next two days. Ireland has been somewhere both Nick and I have wanted to come to for such a long time, so we’re both so excited to get the chance to visit all the sites. I’m addicted to social media too, so I’m really looking forward to sharing our experiences while we’re here!”
Following an extensive review of the British market last year, Tourism Ireland is currently rolling out an ambitious new strategy, called “GB – Path to Growth”. The organisation is targeting several new audiences with strong potential for growth – including a younger, fun-loving audience looking for an exciting time in a vibrant destination, called “Social Energisers”. Niall Gibbons, chief executive of Tourism Ireland, said: “Our latest social media initiative should prove to be a really effective way of engaging with our new target audience of ‘Social Energisers’ in GB, helping to really bring our message of fun and excitement to life. The winning pair will have an action-packed 48 hours in Dublin; and, by bringing our Facebook and Twitter fans and followers along for the journey, we’re hoping to inspire them to begin planning their very own 48 hours in Dublin.
“Tourism Ireland has a strong and comprehensive programme of promotions under way in Great Britain right now, which includes innovative initiatives such as ‘Dublin 48’. Our plan is to welcome an additional 200,000 British holiday visitors per year by 2016 (+20%).”
Lori Miles and Nick Hill before their Segway tour through the Phoenix Park in Dublin.
Further media information:
Sinéad Grace, Tourism Ireland
T: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.