American Business Tourism Buyers See Belfast ‘In a New Light’

12 Nov 2013

Belfast was in the spotlight in Washington DC, at a special showcase event hosted by the Lord Mayor of Belfast, Máirtín Ó Muilleoir, and Visit Belfast. The event, titled ‘Belfast in a new Light’, was supported by Tourism Ireland and attended by people working in the important business tourism and association conference sector from in and around Washington DC. 
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland was delighted to support this business tourism event in Washington, together with Belfast’s Lord Mayor and Visit Belfast. Networking events like this help us to build strong relationships with key business tourism contacts – keeping Belfast and Northern Ireland ‘top of mind’ for them when they are selecting destinations for their international conferences, meetings and incentive travel. 
“We will continue to focus on business tourism in the United States, highlighting the excellent facilities in Belfast and Northern Ireland, as well as the music, arts and culture which are an integral part of the experience for delegates on the fringes of their business travel. Business tourism is an extremely important, high yield sector which can deliver significant economic benefits and Tourism Ireland is working hard to promote Belfast and Northern Ireland as a premier destination for meetings, conferences and events.”

Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland       
Tel: 07766 527719
Notes to Editors:
Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million. 
Tourism Ireland’s international website is, which is rolling out in 11 different language versions for 30+ markets around the world this year.


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