Tourism enterprises from around Northern Ireland came together at the SS Nomadic in Belfast this week, for a workshop and networking event organised by Tourism Ireland.
The event was attended by hoteliers, as well as representatives of various venues and visitor attractions. It explored ways to grow business tourism – which includes meetings, conferences, events and incentive travel – for the tourism enterprises themselves, and for Northern Ireland, in 2014 and beyond. Promotional opportunities for next year were discussed with the Tourism Ireland marketing teams from GB, Mainland Europe and North America.
David Boyce, Tourism Ireland’s head of business tourism in GB, said: “Tourism Ireland promotes Northern Ireland as a top business tourism destination, in Great Britain and across the world – to ensure more business tourism buyers put Northern Ireland on their ‘wish-list’ for their international meetings, conferences, events and incentive travel. Business tourism is an extremely important, high yield sector, which can deliver significant economic benefits for the host destination. Our workshop in the SS Nomadic this week was designed to help our partners here become more involved in, and maximise, our business tourism sales and promotional opportunities overseas in 2014 and beyond.”
Taking part in Tourism Ireland’s business tourism event, on board the SS Nomadic in Belfast, are Willie Lougheed, NITB; Siobhán O’Sullivan, The Fitzwilliam Hotel, Belfast; Caitriona Lavery, Hastings Hotels; and David Boyce, Tourism Ireland.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2012, 1.55 million overseas visitors came to Northern Ireland, delivering revenue of £418 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.