A Taste of Ireland at ‘Flavours’ Event in London

04 Oct 2013

Tourism enterprises from around the island of Ireland travelled to London to take part in this year’s Flavours of Ireland. The B2B tourism workshop, organised by Tourism Ireland, saw 100 representatives of the top GB-based inbound tour operators come together to do business with 41 tourism organisations from Ireland.

Now in its eleventh year, Flavours of Ireland is an annual event which aims to grow our share of the huge worldwide tourism market. Attended by representatives of top tour operators like China Holidays, Miki Travel, Insight Vacations and JAC Travel Ltd, who are responsible for putting in place the arrangements for holidaymakers to GB and the island of Ireland from all over the world, this event was an excellent opportunity for the participating tourism providers from Ireland to highlight their product to these important decision-makers and to encourage them to include the island of Ireland in their future holiday programmes.

It was also a fantastic opportunity to introduce the Wild Atlantic Way – Ireland’s first long-distance touring route stretching all the way from Donegal to Cork – to the influential tour operators attending. The route will comprise a central spine, together with a series of loops and spurs off it, to encourage people to explore all that the west coast has to offer.

Jim Paul, Tourism Ireland’s head of Australia & Developing Markets, said: “Tourism Ireland is delighted that so many tourism organisations from around the island of Ireland and so many of the leading GB-based tour operators took the time to join us at our ‘Flavours’ event again this year and we very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.

“Our Flavours of Ireland event was also a wonderful opportunity to highlight the Wild Atlantic Way. We believe this exciting new tourism experience has great potential, offer visitors from new and emerging tourism markets a wonderful opportunity to discover the west coast.”

Minister for Transport, Tourism & Sport Leo Varadkar T.D. (second right) with Simon Ramsey, G2 Travel Ltd; Sanjay Lakhtaria, Globetrotters; Gretel O’Sullivan, Destination Killarney; Brian Miley, Muckross Park Hotel, Killarney; Susan Randles, Randles Hotels, Killarney; and Niall Gibbons, CEO of Tourism Ireland, at the Flavours of Ireland 2013 workshop in London, organised by Tourism Ireland.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• The Gathering Ireland 2013 is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has had an extensive programme of promotions under way to highlight The Gathering Ireland 2013 around the world, working closely with the ‘Gathering’ project team.



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