8.5 Million Americans to Read Travel Feature on Ireland

21 Feb 2013

A prestigious travel publication showcasing Ireland hit the newsstands in the United States this month, profiling ‘glamping’ holidays here to thousands of avid American readers and potential holidaymakers. The current edition of National Geographic Traveler, the world’s most widely-read travel magazine with a circulation of about 8.5 million readers, includes an article titled “Ireland’s Green Scene” with some great ideas for boutique camping holidays here – including Dromquinna Manor in Kenmare, Co Kerry, Boutique Camping in Co Westmeath and and Chléire Haven on Cape Clear, off the coast of west Cork. It also features some great photos and talks about “plenty of rainbow sightings and other photo opportunities”.

Ruth Moran, Tourism Ireland’s publicity and communications manager in the US, said: “We are delighted with the coverage in the latest edition of National Geographic Traveler. It is an excellent way of showcasing Ireland to a large audience of potential holidaymakers. The United States continues to be one of the strongest markets for tourism to the island of Ireland and 2013 looks set to be a record year. We are currently rolling out our new three-year plan, “Make Ireland Jump Out”, which aims to grow the number of American visitors to the island of Ireland by +20% between 2013 and 2015 and to win a greater share for Ireland of all travel by Americans to Europe.”

The United States is the island of Ireland’s second most important tourist-generating market. Last year was one of the strongest years ever for visitors from the US to Ireland (after 2007) and 2013 could be the best year ever – when we hope to welcome over one million American visitors, spending over US$1 billion. A critical factor which will underpin this growth is the significant increase – almost 27% – in the number of airline seats between the US and Ireland during the peak summer months this year.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.



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