Over 5 million Austrians will be reading all about the North Coast and Northern Ireland later this year, following a recent visit by six leading Austrian travel and lifestyle journalists.
The group, invited here by Tourism Ireland and the Northern Ireland Tourist Board, enjoyed an action-packed visit, which included a drive along the Causeway Coastal Route in brilliant sunshine, with stops at the walled garden at Glenarm and Glenariff Forest Park. From Ballycastle, the journalists were treated to a RIB boat ride to Portballintrae with Portrush Sea Tours. Following an overnight stay in the Bushmills Inn, the journalists spent time at the Giant’s Causeway and Dunluce Castle, before arriving in Derry~Londonderry UK City of Culture 2013 for a walking tour of the historic city walls.
The journalists also checked out Belfast, visiting Titanic Belfast and Belfast’s newest attraction SS Nomadic; and then travelled to Omagh to experience the Ulster American Folk Park and to Blessingbourne Estate in Fivemiletown, Co Fermanagh.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to welcome these Austrian journalists to the North Coast and Northern Ireland. The group was extremely impressed by the range of things to see and do, the spectacular scenery, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Northern Ireland through the media in Austria, helping us to showcase the superb tourism product on offer to millions of potential holidaymakers in Austria.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Northern Ireland are a key element of that programme.
Austrian journalists ready to set sail from Ballycastle, Co Antrim, with Pearl Rankin (left) and Crawford Rankin (right), both Portrush Sea Tours, and Simon Bopp, Tourism Ireland (back, centre).
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.