A group of top travel and lifestyle journalists from Germany enjoyed a fact-finding visit to Limerick and Clare last week, as guests of Tourism Ireland and Fáilte Ireland.
Representing online and print publications with a combined readership of over 4.2 million people – or potential holidaymakers – around Germany, the journalists were to experience at first-hand some of the many things to see and do in this part of Ireland for German holidaymakers, for feature stories they are researching about great value breaks and holidays here. Their visit was also a fantastic opportunity for Tourism Ireland to highlight the many festivals and events taking place here this year as part of The Gathering Ireland 2013.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to welcome this group of journalists to the Shannon Region. For many of the group, it was their first time here and they were extremely impressed by the range of things to see and do, the fantastic value available here, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the superb, value-for-money tourism product on offer to millions of potential holidaymakers in Germany.
“The visit of these journalists was also a wonderful opportunity to highlight the many festivals and events taking place during this special year of The Gathering. Tourism Ireland is undertaking an extensive programme of promotions in Germany, and elsewhere around the world, to highlight The Gathering Ireland. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to ‘come home’ this year, as well as to the many others who feel connected by friendship, business or education, or who simply hold an affection for what Ireland has given to the world.”
German travel and lifestyle journalists with Monika Woermann, Tourism Ireland (right), during their visit to the Hunt Museum in Limerick.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.